WHEN YOU NEED US
Understand your audience and market
Who your target audience is, what matters to them, and why they choose you or your competitors.
Strengthen your brand and position
What values you stand for, what makes you different, what your tone of voice is — and whether your audience hears it.
Build your communications
What language to use and which channels to use it in. Which special projects to launch, who to collaborate with, and what to walk away from.
Find growth and partnership opportunities
How to grow your presence, strengthen commercial performance and build partnerships that really work.
FC Dynamo
Parivision
FC Akron
Trusted by brands you already know
SERVICES
Research and analytics
[ 1 ]
We show you the market and the people in it, so your decisions rest on data, not guesswork.
- Qualitative and quantitative research
- Marketing and product analytics
- Cultural and semiotic analysis
- Brand health tracking
Brand strategy
[ 2 ]
We define the meaning behind the brand and make it clear: how you differ, what you believe in, how you sound.
- Positioning and brand platform
- Brand architecture
- Tone of voice and communication principles
- Values and unique points of difference from competitors
Communications and content
[ 3 ]
We build communications and create communities for clubs, teams, federations and services.
- Content and communication strategy
- PR, marketing, special projects
- Production support
- Social media and community
Consulting and partnerships
[ 4 ]
We help teams see new opportunities and turn them into an action plan.
- Marketing and advertising
- Workshops and strategy sessions
- Partnership strategy and proposal packaging
- Partner selection and collaboration design
WHY US
Market experience
Our team’s portfolio includes projects for betting operators, football and ice hockey clubs, and public sector organisations
Deep expertise
We work only in sport and live entertainment. We build expertise where we are already strong, instead of spreading ourselves thin
Infrastructure
We find the right way into non-standard tasks quickly, thanks to strong social capital and broad links across the market
We follow our principles
We see the whole picture, but always stay focused on practical business tasks. We turn knowledge, experience and expertise into a clear decision and action plan for the business, saving the client time and resources
Full cycle
We lead projects through every stage: studying the audience, developing the brand and communication strategy, and supporting content and special project production
We work with agencies and experts who share our research-led approach and help make projects stronger
We work with the best
TEAM
PhD in sociology, 10+ years in research and consulting.
Sergei Mokhov
Researcher, ex-Research Lead at PARI. 5+ years in research and marketing
Pavel Donskikh
Or reach out directly:
Tell us about your brief, and we’ll get back to you within a day.
LET’S TALK
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